let's talk about, these are the companies you say the next googles. >> yeah. >> let's start with number one. 3cinteractive. >> basically when you get things on your cell phone like offering you a coupon or your phone tells you you're over your minutes, this is the software that communicates with your phone. and it's, again, simple things that you take for granted that you get kind of sms messages to your phone. they do it. they have john scully as their chairman. best known, of course, for firing steve jobs, but i think he's making amends here. >> making a comeback. >> i don't know. would you really want to hire the guy guy who fired steve job? >> he put money in, so i think they were happy to have him. growing at 60% a year, so i think he has a comeback opportunity here based on the information and research we did. >> he's got a lot of work to do to come back. >> want to go to number four because it's connected with number one. again, we're taking about microtargeting, whether it's on cell phones or with rocket fuel. >> yeah. >> this is a group that uses data and machine lighting to pl